

Improving healthcare performance today while transforming for tomorrow
Novella Insights helps healthcare organizations drive towards clinical and operational excellence. Founded by physician executive Dr. Holly Tse, Novella blends deep healthcare knowledge with practical business savvy to help healthcare organizations not just keep up with change, but LEAD it. Together we can make healthcare smarter, stronger, and more sustainable. We would love to work with you!

Why work with NOVELLA?
Nothing is easy in healthcare these days: rising costs, increasing complexity, and mounting pressures are pushing the industry to its limits. If you are a healthcare leader or provider seeking to drive positive change, you don't have to face these challenges alone. At Novella Insights, we offer proven results:
- 27% reduction in provider turnover
- 43-64% decrease in hospital-acquired infections
- 6-8 point gains in Net Promoter Score and provider engagement metrics
- Hospital length of stay reduction by nearly 1 full day
Together, we’ll tackle the most pressing issues in healthcare, while ensuring that solutions are grounded in reality and designed to make a real difference.


Hi, I'm Dr. Holly Tse
founder of novella insights
I’m Dr. Holly Tse, a physician who thinks differently. After 20+ years in frontline care and leadership—including serving as a hospital Chief Medical Officer—I founded Novella Insights to help healthcare organizations evolve and thrive in this unique moment of challenge ant opportunity. I partner with teams to solve real-world challenges, improving metrics like HEDIS, Stars, patient experience, provider retention, and throughput. My human-centered, collaborative approach helps organizations achieve results that benefit patients, clinicians, and the bottom line.
What I Offer:
Consulting
For healthcare organizations facing operational or leadership challenges, I offer strategic and transformational consulting grounded in over 20 years of clinical practice and leadership experience. Whether it’s addressing inefficiencies, improving patient care, or looking around corners into the future, I can help you create a path forward.
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Hone your Strategy
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Improve your Operational Performance
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Optimize your Quality Program
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Enhance your Team Dynamics and Organizational Culture (certified facilitator in Grove Team Performance model)
Coaching
For physicians and other professionals looking to grow in their careers, I provide one-on-one coaching designed to unlock your full potential. Whether you’re aiming for a leadership role, seeking mentorship, or needing guidance to redefine your career path, I am here to support you.
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Develop your Career
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Level-up your Leadership Skills
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Get the Mentorship you Need to Grow
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Support your Career Transition
Testimonials

During some of the most challenging and fast-paced times in recent healthcare, I was constantly impressed by Dr. Tse’s exceptional ability to bring the right people together to solve complex problems. Dr. Tse possesses a rare combination of industry knowledge, clinical acumen, and creative problem-solving skills as well as extraordinary intelligence, curiosity, and wit. Whether navigating intricate regulatory landscapes for finding innovative solutions to operational inefficiencies, she approaches each challenge with a clear strategic mindset. Holly is the platinum package of characteristics for any organization or individual seeking consultation, coaching, or collaboration.
Portland Metro Area Chief Nursing Officer

One of the first impressions she made on me was her incredible insight and innate ability to see nuance; yet, even while appreciating complexity and balancing the competing interests of different stakeholders, she is able to communicate her ideas clearly and confidently to a broad range of audiences. She leads with a deep understanding of interpersonal dynamics and the impact she has on others, instilling trust with her excellent judgment while upholding the highest standards of clinical care, ethics, and professionalism. She also has a wealth of knowledge when it comes to the complex healthcare landscape in which clinicians operate and is fiercely committed to the people that she serves as a leader, physician, and consultant. I would unhesitatingly recommend her to anyone who has the opportunity to work with her.
Seattle-area Physician Executive and Innovator

I can't say enough good things about Holly! She is forthright and an excellent communicator who quickly grasps and understands complex problems, while gracefully and tactfully suggesting a path forward to negotiate through them. She can work with strong personalities without being intimidated but always remains friendly, polite and appropriate. She is positive and one of the most "can do" people I have ever met in leadership. Her energy and enthusiasm are inspirational and reassure those around her that progress will be made, no matter what the barriers. She has been a role model to me in her interpersonal and organizational skills, her curiosity, her understanding of human nature and her " take action" approach to complex organizational challenges. My only regret is that we were not able to work together longer!
Portland Area Hospital Medical Director

I have worked with Holly Tse in a number of settings over a few years. Holly is a joy to work with. She is knowledgeable and effective and is dedicated to the best possible patient care. She is invested in and genuinely interested in finding workable solutions to problems. She brings a deep insight, enthusiasm, and care to her work.
SW Washington Hospital CMO/Family Physician

Talking to Dr. Tse is like getting a 3-hour lecture downloaded into a 10-minute conversation. Somehow, she knows exactly what details I need to make the right medical decision. I admire her integrity and her knowledge. I wouldn't consult with any other doctor on an important medical issue for myself or my family.
Robin P., longtime patient

